Bon Jovi Launches Rosé Brand Called 'Diving Into Hampton Water'

February 28, 2018
By: Nathan Vicar (104.3 WOMC) -- New Jersey native Jon Bon Jovi seems to have a soft spot for the Hamptons -- so much so, he's decided to launch a rosé brand inspired by summers spent on the East End. Town & Country reports "Diving Into Hampton Water" was launched by the 55-year-old singer this past weekend during the South Beach Food and Wine Festival in Miami.  Bon Jovi had help making the wine with the help of his 23-year-old son Jesse (who came up with the name and concept) and famed French winemaker Gerard Bertrand. The pink wine is described as a crisp blend of grenache, cinsault, and Mourvèdre grapes from France, according to Town & Country. Bon Jovi even posted a selfie alongside a half dozen empty bottles following the party. The wine will retail for $25, but don't get too excited: apparently bottles are scarce.