What are some of the things you do first before buying clothes?. For me, one step, show-up. Love this list from Daily Mail that shows what you ladies go through before purchasing clothes. A survey with 1400 females came up with some interesting strategy. See here how you compare with those researched.
I was surprised to see that magazines still play an important role in what a woman purchases, so I would assume how well the model looks is vital in creating interest in the merchandise. I did not know that women post photos of the items on Facebook to garner reaction, I guess my mind filters through those thinking it’s spam. I like that women send selfies of the items they try on in the dressing room for partner reaction, that keeps us men at home watching sports. See the list here.