It has been revealed that Robert Plant nixed a nearly $800 million dollar deal for a Led Zeppelin tour proposed by British mogul Richard Branson. Britain’s The Mirror reported that Branson, a die-hard fan of the band, pitched Plant, Jimmy Page, John Paul Jones, and Jason Bonham the record breaking offer in exchange for 35 dates in three cities: London, England (at the O2); Berlin, Germany; and New Jersey, U.S.A. In addition to the initial shows — which would net the band $397 million — Zeppelin was offered an additional $111 million by Branson for the merchandise for the tour and an option to play 45 additional shows at five separate venues. According to the report, the lion’s share of the money would be earned by the founding members, with Jason Bonham — son of the late John Bonham — being paid a fee for each show.
Branson, reportedly was prepared to “re-brand” one of his jumbo gets “The Starship” for the band’s personal use on the tour, with the back row of the jet’s seats being sold as “special Led Zeppelin” seats four nearly $160,000 each.