Bob Dylan released the song “Like a Rolling Stone” in 1965. Long before the advent of music videos.
Now, almost a half a century later, the Bob Dylan- “Like a Rolling Stone Interactive Video has been release worldwide at bobdylan.com.
According to the site, “The video showcases a patented technology platform, created by the digital media company Interlude, which allows viewers to play an active role in the story of the music video. The experience begins when users press play and have the ability to surf 16 different “TV channels” within the video in real-time. These channels are comprised of American TV formats in which, no matter what channel you are on, the hosts and actors are all lip-syncing the lyrics to “Like a Rolling Stone” as the song continues to play seamlessly. No two people will engage with the video in the same way twice. The full interactive video can also be experienced on iPhones and iPads and is easily shared across social media platforms.
A number of recognizable TV shows and talent can be spotted throughout the firm, and savvy viewers will no doubt make connections between some of these appearances and the song’s lyrics, as well as to certain moments from throughout Bob Dylan’s 50-plus years as a worldwide cultural figure.
“We’re forever looking for compelling, creative ways to distinguish our artists and their music from the din. The Interlude treatment of “Like a Rolling Stone” provides us with a unique, playful, highly engaging platform from which we can reach – and ideally attract – Dylan fans from across the spectrum,” said Adam Block, President of Sony Music/Legacy Recordings.