It began 44 years ago today, “An Aquarian Exposition: 3 Days of Peace & Music”. “The Woodstock Music & Art Fair”. It was held at Max Yasgur’s 600 acre farm in upstate New York near the town of Bethel.
Regarded as a pivotal moment not only in popular music but popular culture as well, the event was attended by more than 400,000 people and featured some 33 bands and performers including, Santana, The Who, Jimi Hendrix, The Grateful Dead, Creedence Clearwater Revival, Crosby Stills Nash & Young and Janis Joplin.
Organizer Michael Lang recalls the festival’s unique “dove and guitar” poster.
“We had an original poster when we were in Wallkill, done by David Bird. It was a beautiful poster, but it didn’t give sort of the information that we wanted. And I thought once we decided on ‘three days of peace and music,’ I thought that a dove and guitar would be a great symbol, and a great logo. And a guy named Arnold Skolnick came up to the office one day brought by one of the guys I was working with, John Morris. And I described to him what the idea was and he went home and came up with this perfect image.”
Max Yasgur addresses the crowd during Woodstock: