On January 24, 1935, the first canned beer was sold. In partnership with the American Can Company, the Gottfried Krueger Brewing Company delivered 2,000 cans of Krueger’s Finest Beer and Krueger’s Cream Ale to faithful Krueger drinkers in Richmond, Virginia. Ninety-one percent of the drinkers approved of the canned beer.
The properties of the aluminum can provide benefits for consumers and manufacturers, according to Alcoa, a leading global provider of primary aluminum. Aluminum, a light weight and highly recyclable material, keeps transportation costs low for packagers and distributors, like Ball, who deliver and ship beer around the world. The consumer also enjoys benefits from the aluminum can – by eliminating light and oxygen exposure aluminum cans keep the beer fresher longer.
Today, the aluminum beverage can is the world’s most recycled container – more than 69 percent of all cans are recycled worldwide according to the International Aluminum Association report. It’s estimated that since 1972 some 37 billion pounds of aluminum have been recycled in the U.S – these 1.2 trillion aluminum cans placed end-to-end could stretch to the moon and back some 174 times, and have earned Americans more than $25 billion.
Today we celebrate the can. April 7th we celebrate the beer, because in 1933, President Franklin Roosevelt took the first step toward ending Prohibition and signed a law that allowed people to brew and sell beer as long as it remained below 4.0% alcohol by volume.
Beer has been around since the dawn of man, first thought to have been brewed around 9500 BC. Archaeologists speculate that beer was instrumental in the formation of civilisations.