By Jim Johnson

Continuing in the spirit  of Motor City themed commercials like “Imported From Detroit”, Chrysler has unveiled a new spot based on the debut of “Mowtown: The Musical”.

The 60-second ad features Mowtown records founder, Berry Gordy in a new Chrysler on a journey from Detroit to New York.  It begins at the original home of Motown, “Hitsville U.S.A.” and continues past several Detroit landmarks ultimately reaching it’s final destination the  Lunt-Fontanne Theater on Broadway in New York City where the musical debuts April 14th.

You can read more about “Mowtown: The Musical here.


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