You can help feed a hungry family when you buy a 24 oz. loaf of Kroger Buttercrust Wheat Bread during Kroger’s bread donation campaign to benefit The Salvation Army Bed & Bread Club® program.
Now through February 28, 2011 Kroger will donate one loaf of Kroger Buttercrust Wheat Bread for every loaf purchased.
NOVI, Michigan (January 31, 2011) – You can help feed a hungry family when you buy a 24 oz. loaf of Kroger Buttercrust Wheat Bread during Kroger’s bread donation campaign to benefit The Salvation Army Bed & Bread Club® program. The bread donation campaign launches today and continues through February 28, with Kroger donating one loaf of Kroger Buttercrust Wheat Bread for every loaf purchased.
Kroger is teaming up with 104.3 WOMC radio to promote the campaign, with all 132 Michigan Kroger stores participating. A 24 oz. loaf of Kroger Buttercrust Wheat Bread sells for $1.25, and Kroger has set a goal to donate 20,000 loaves in 2011, exceeding the 2010 goal of 17,500 loaves. Kroger also offers coin boxes at each register to collect monetary contributions.
“Job losses and a struggling economy have created greater demand for staples—such as bread—to feed the homeless and hungry,” said Rick Going, president, The Kroger Co. of Michigan. “During The Salvation Army Bed & Bread Club campaign, the simple act of purchasing a single loaf of bread for one’s own family can go a long way in helping meet the nutritional needs of Michigan’s less fortunate.”
Kroger is participating in The Salvation Army Bed & Bread Club program for the sixth year. For further details about the grocery chain’s efforts to feed the hungry, visit the Kroger web site at http://www.kroger.com.
About The Salvation Army Bed & Bread Club
The Salvation Army Bed & Bread Club offers food, shelter and comfort to individuals in need 365 days a year. Trucks and brick and mortar facilities serve nearly 5,000 meals each day to Michigan’s needy, providing sandwiches, fruit, soup (during the winter), beverage and a snack. Hot entrees and side dishes are served on holidays. The Salvation Army Bed & Bread Club facilities shelter nearly 600 men, women and children every night.
About The Salvation Army of Metro Detroit
Founded by William Booth in London, England in 1865, The Salvation Army is a faith-based, non-profit organization dedicated to serving people in need without discrimination. In 2009, The Salvation Army of Metro Detroit was involved in providing 3,181,865 million meals and 724,134 nights of shelter for the homeless. The Salvation Army uses $.85 of every dollar raised to provide direct services to people in need each and every day of the year. For more information about The Salvation Army, please call 877-SAL-MICH, or visit us at http://www.salmich.org.
Kroger, the nation’s largest traditional grocery retailer, employs more than 334,000 associates who serve customers in 2,468 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and Smith’s. The Company also operates 777 convenience stores, 374 fine jewelry stores, 893 supermarket fuel centers and 40 food processing plants in the U.S. Kroger, headquartered in Cincinnati, Ohio, focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local organizations in the communities it serves. For more information about Kroger, please visit http://www.kroger.com.